How to measure the ROI of your marketing strategy

How to measure the ROI of your marketing strategy

Marketing is important for any business. Without actively engaging in marketing activities, people won’t know about your products or services. It is the means through which businesses can reach out to their target audience and convert them into customers. However, not...
10 Tips To Improve Your PR Campaign

10 Tips To Improve Your PR Campaign

When you think of a PR campaign, you might immediately think of ‘traditional PR’ and images of articles in print newspapers (actual paper!), radio ads and even crisis management strategies could flash through your mind.    But the way your potential customers now...