Media Matters Agency Becomes Gold-Tier HubSpot Solutions Partner

by Karen McNulty
06.18.2024

In a boost for the city’s thriving business community, Peterborough-based digital marketing agency, Media Matters Agency (MMA), has successfully advanced to the coveted gold tier of HubSpot’s Solutions Partner Program. 

HubSpot, a leading customer platform for scaling companies, works hand-in-hand with partner experts across the world, like MMA, to grow their businesses through inbound software, services, and support. 

The recent promotion to the gold tier level of the international HubSpot Solutions Partner Program demonstrates the agency’s ongoing expertise and commitment to driving client growth through content-led digital marketing strategies. 

Over the past year, MMA has incorporated increasingly effective inbound strategies to attract, engage, and delight its B2B clients and their target customers. 

This dedication has underpinned its recent success as the agency had to reach a minimum threshold of demanding metrics including monthly recurring revenue, retained clients and inbound marketing success to attain its gold tier status. 

With its advancement to gold, MMA has gained access to exclusive resources, training, and support from HubSpot, enabling it to continue to stay ahead of industry trends and deliver further value to its clients. 

Putting client collaboration, accountability and ‘people first’ at the heart of its operations, the MMA team is dedicated to helping businesses grow through inbound and data-led marketing.

Patrick Doyle, Partner Development Specialist at HubSpot commented, “I’ve had the pleasure of witnessing Media Matters’ commitment to their clients firsthand. Their focus on transparent communication, budget optimisation, and realistic strategies truly sets them apart.” 

He added, “Their approach of becoming an extension of your team resonates deeply with me and everyone at HubSpot, and I have no doubt that their expertise in strategic thinking, digital marketing, and creative content will continue to drive long term results for their clients.”

Patrick Doyle, Partner Development Manager – HubSpot

The company has a core team based in Peterborough as well as working with freelance experts across the world to create and deliver marketing strategies to help businesses gain a better understanding of their audience, build a trusted brand and increase lead volume and sales revenue through a variety of channels.

Dawn Strange, Director – Media Matters Agency

Dawn Strange, MMA Director, said, “We are beyond thrilled to achieve gold tier status. To have this official validation of our expertise is a testament and reward for all the team’s hard work. The benefit of using HubSpot’s platform and the inbound marketing methodology is clear to see in the results we’re achieving for our clients – it’s aligning sales and marketing which, in turn, is driving better lead generation. This is exactly what businesses need – marketing that supports sales targets and provides measurable ROI.” 

The Author

Karen McNulty

Karen was responsible for single-handedly transforming MM into a fully digital marketing agency, back in the day. Her strengths lie in everything digital, as well as planning and strategy. Together with Dawn, she is responsible for our smooth-running ship. She has bags of knowledge and experience across a range of disciplines, industries and verticals which makes her invaluable as we look to continue to grow the business and onboard new clients. Karen’s passion is technology, new innovations and trends around digital transformation, digital marketing and cloud computing.
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