Paid search agency
Search, social, shopping and beyond
Targeted paid campaigns that get results
Ad budgets should not be left to chance. You need a paid media agency with experts across the many diverse channels who will combine strategy, data and creativity to build targeted campaigns that bring you the best return and grow your business.
Everything you need
Our paid search services
Using technology and creativity, we build high impact campaigns that grab attention. We spend your budget as if it were our own, continually monitoring for best results.
Social media allows businesses to be highly targeted, reaching out to specific prospects with personalised ads. We’ll build campaigns that get you in front of your audience and generate a reaction.
If your audience sits on YouTube we’ll build a placement strategy for online display ads, ensuring your business has great visibility in all the right places.
Maximising your business on Amazon also means looking at ad opportunities. We can work with you and your in-house teams to research and build the best ad campaigns to support your products.
If you’re putting serious budget behind video, let us help you maximise its reach using Google’s marketing platforms.
Paid media audits
We’ll sit down with your in-house team and audit your existing paid media strategy, sense check your plans and suggest new ideas, if we can see room for enhancements.
Questions you may have
Unlike a lot of forms of traditional advertising, it’s impossible to get a true picture of the return on your ad spend. But with paid media everything is trackable and visible. You can seem exactly what works and potentially do more of it; equally, you can see what doesn’t work and tweak it or switch it off!
Creating paid media campaigns is a skill, it shouldn’t be left to chance. Choose a paid media agency you can trust and who ‘gets’ you and your business and what you need to achieve. Without expert support you could literally be throwing marketing budget away.
What is paid media?
Any type of paid online advertising, basically. It ranges from PPC to social media advertising and video ads too. You might need to use paid media for awareness – to reach a cold audience, for instance. Or perhaps you need to use it to retarget an already engaged online audience.
What is paid social media?
This is highly targeted advertising based upon specific attributes of each individual user which the social platforms provide access to.
How does paid social work?
Social platforms provide access to information around user demographics and interests which means we can build highly targeted campaigns to talk directly to your target audience.
What is PPC?
In its most basic terms, PPC or pay-per-click marketing to give it its full title, is an online advertising model whereby advertisers pay a fee every time one of their ads is clicked.
How can you measure results from paid media?
Unlike print media which can be problematic to track success rates, paid media is completely visible. Set your KPIs in advance on what you need to achieve, and you can use the analytics to measure what’s working well and what isn’t. This means you can also tweak campaigns along the way, giving you so much more control of your ad spend.
How do you assign the right budget for paid media?
Decide on the goals you want to achieve and set some benchmarks. We can help you to do this after we’ve looked into the data because this will define what can be achieved and at what cost.
We’d love to chat!
Contact our team to discover how our interim marketing services can integrate with your business to take your marketing efforts to the next level.