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The best results come when sales and marketing work together and complement one another \u2013 they should never compete. Following the data, identifying high value leads and meeting customers with the right message at the right stage in their buyer journey is true inbound sales and marketing alignment.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact-form-bp” button_text=”Get started” button_alignment=”left” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf” button_border_width=”0px” button_border_color=”#0000FF” button_border_radius=”14px” button_letter_spacing=”1px” button_font=”Roboto|||on|||||” button_use_icon=”off” custom_padding=”14px|32px|14px|32px|true|true” locked=”off” global_colors_info=”{%22gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-25287d73-7821-4759-ad5c-e8360d692fd7%22:%91%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#00b09d” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#181818″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”TBVS – Dark – Features 18″ module_class=”tbvs-section-dark” _builder_version=”4.17.2″ _module_preset=”default” background_color=”gcid-7d5984a2-77ff-4ed8-9b24-400f9bed469e” global_colors_info=”{%22gcid-7d5984a2-77ff-4ed8-9b24-400f9bed469e%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”750px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_3_font=”Montserrat|800|||||||” header_3_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_3_font_size=”20px” header_3_line_height=”1.1em” text_orientation=”center” background_layout=”dark” custom_margin=”||5px||false|false” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_3_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_2_font=”Montserrat|800|||||||” header_2_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_2_font_size=”38px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_2_text_color%22%93}”]<\/p>\n
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By being connected the knowledge flows, goals are shared, reports and analysis combined and there\u2019s full visibility for each marketing qualified lead.<\/p>\n
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Shared goals means everyone is pulling in the same direction, is more purpose-driven and focussed which ultimately means better outcomes.<\/p>\n
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No duplication, repetitiveness or mixed messages \u2013 both teams are aligned and operate as one with a simple, easy to follow workflow.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Leads not lost” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_width=”32px” module_class=”tbvs-blurb” _builder_version=”4.17.4″ _module_preset=”default” header_font=”Montserrat|800|||||||” header_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_font_size=”18px” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” text_orientation=”center” background_layout=”dark” icon_font_size=”32px” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_text_color%22,%22body_text_color%22%93}”]<\/p>\n
Never lose a lead. Even the coolest of leads can be picked up through marketing automation and nurtured until they\u2019re ready to join the sales process.<\/p>\n
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Inbound marketing delivers leads direct to the sales team so sales can spend their time nurturing and closing instead of prospecting and potentially neglecting the pipeline.<\/p>\n
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Two teams working as one means there will inevitably be cost savings alongside the power of their combined efforts driving up sales.<\/p>\n
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[\/et_pb_text][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” text_orientation=”center” background_layout=”dark” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22text_text_color%22%93}”]<\/p>\n
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Suspendisse urna nibh, viverra non, semper suscipit, posuere a, pede.<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” width=”70%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Sales and marketing alignment isn\u2019t some clever new fad, it\u2019s good old-fashioned business common-sense! The two entities shouldn\u2019t view each other as competition, they need to work together, as one, to achieve the same end goal \u2013\u00a0 amazing results for your business!<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We work with switched-on businesses who see the value in sales and marketing alignment in their organisation. When it\u2019s done well, there are amazing results and teams of staff who get some serious job satisfaction out of their work too.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#0000FF” open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” icon_color=”gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf” _builder_version=”4.17.4″ _module_preset=”default” toggle_text_color=”#181818″ toggle_font=”Montserrat|800|||||||” toggle_font_size=”18px” toggle_line_height=”1.1em” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” border_width_all=”0px” global_colors_info=”{%22gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf%22:%91%22icon_color%22,%22icon_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22body_text_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22toggle_text_color%22,%22open_toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” use_icon_font_size=”on” icon_font_size=”39px” icon_font_size_phone=”43px” icon_font_size_last_edited=”on|phone” icon_font_size_tablet=”39px”][et_pb_accordion_item title=”What is sales and marketing alignment?” open=”on” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22%93,%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22background_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a”]<\/p>\n
Sales and marketing alignment isn\u2019t some clever new fad, it\u2019s good old-fashioned business common-sense! The two entities shouldn\u2019t view each other as competition, they need to work together, as one, to achieve the same end goal \u2013\u00a0 amazing results for your business!<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”Why is sales and marketing alignment so important?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22background_color%22,%22background_color%22,%22background_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open=”off”]<\/p>\n
If you think about it, both your marketing and sales teams have the same goal of driving sales and revenue, so why wouldn\u2019t you align them? It\u2019s a missed opportunity but so many companies still insist on keeping them in silos.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”Should sales teams be in marketing meetings and vice versa?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open=”off”]<\/p>\n
Absolutely yes! The more synergy, the more collaboration and understanding. It will all help to reach the same joint end goal.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”How can alignment be achieved?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open=”off”]<\/p>\n
Scheduling regular joint meetings is critical \u2013 everyone needs full visibility. But before this, ensure everyone gets a voice when it comes to setting strategies and plans. Sales will have so much knowledge about their target customers to share and this will be invaluable for writing relevant and impactful content for each stage of the buyer journey, for instance.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”Could we be using our CRM system better?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open=”off”]<\/p>\n
Probably yes. If you\u2019re not using a fully automated system which ties in marketing, and sticking to a simple sales CRM, you could really be missing a trick. Aligning sales and marketing means aligning the processes as well and using a marketing automation system, such as HubSpot, enables the flow to run smoothly and everyone to have full visibility at all stages of a customer\u2019s journey.<\/p>\n
[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#0000FF” open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” icon_color=”gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf” _builder_version=”4.17.4″ _module_preset=”default” toggle_text_color=”#181818″ toggle_font=”Montserrat|800|||||||” toggle_font_size=”18px” toggle_line_height=”1.1em” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” border_width_all=”0px” global_colors_info=”{%22gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22body_text_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22toggle_text_color%22,%22open_toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” use_icon_font_size=”on” icon_font_size=”39px” icon_font_size_phone=”43px” icon_font_size_last_edited=”on|phone” icon_font_size_tablet=”39px”][et_pb_accordion_item title=”How we get it done?” open=”on” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a”]<\/p>\n
We work with switched-on businesses who see the value in sales and marketing alignment in their organisation. When it\u2019s done well, there are amazing results and teams of staff who get some serious job satisfaction out of their work too.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”How can Media Matters help?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open=”off”]<\/p>\n
As a HubSpot partner we already work with HubSpot clients who recognise the real value in aligning sales and marketing teams. It\u2019s a clean, simplified process that has everyone working together for the same end goals. It makes for some great teamwork especially when the results come flowing in!<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”What happens when sales and marketing are not aligned?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open=”off”]<\/p>\n
it becomes inefficient, more costly and can waste a lot of time. For instance, marketing will work up content that is largely irrelevant as they\u2019re not close enough to understanding the buyer audience while marketing qualified leads generated from activity may not be properly nurtured and followed up by the sales team. It\u2019s a broken process and the gaps that exist mean that budget is at risk of being wasted.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”How does the alignment work within inbound marketing?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open=”off”]<\/p>\n
As outbound tactics such as cold calling and email are being ignored more and more by customers, the inbound methodology needs to jump in. It\u2019s all about recognising where your customer is in their journey and mindset and meeting them there with exactly the right messages so as it\u2019s a meaningful and positive experience with a pro-active outcome \u2013 eg: they want to engage, or better still, they\u2019re ready to buy! Adopting inbound tactics will include creating buyer personas, segmentation where possible, before setting content strategies and workflows around nurturing, engagement, closing and customer support.<\/p>\n
[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”TBVS – Light – Companies 3″ module_class=”tbvs-section-light” _builder_version=”4.16″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”750px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font=”Montserrat|800|||||||” header_3_text_color=”#181818″ header_3_font_size=”20px” header_3_line_height=”1.1em” text_orientation=”center” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n
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If we sound like the type of agency you\u2019d like to work with, give us a call. We love a chat! If you\u2019re busy right now, drop us a line here and we\u2019ll come back to you, no problem.<\/p>\n
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