{"id":202,"date":"2022-03-31T16:41:05","date_gmt":"2022-03-31T16:41:05","guid":{"rendered":"https:\/\/mediamattersagency.co.uk\/?page_id=202"},"modified":"2022-07-26T11:40:46","modified_gmt":"2022-07-26T11:40:46","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/mediamattersagency.co.uk\/what-we-do\/marketing\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”TBVS – Dark – Header 21″ module_class=”tbvs-section-dark” _builder_version=”4.17.4″ _module_preset=”default” background_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” use_background_color_gradient=”on” background_color_gradient_stops=”gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf 0%|gcid-25287d73-7821-4759-ad5c-e8360d692fd7 100%” background_color_gradient_overlays_image=”on” background_enable_image=”off” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22background_color%22%93,%22gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf%22:%91%22background_color_gradient_stops%22%93,%22gcid-25287d73-7821-4759-ad5c-e8360d692fd7%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” header_3_font=”Montserrat|800|||||||” header_3_font_size=”20px” header_3_line_height=”1.1em” background_layout=”dark” max_width=”750px” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Lead generation services<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” header_font=”Montserrat|800|||||||” header_font_size=”44px” header_line_height=”1.1em” background_layout=”dark” max_width=”922px” global_colors_info=”{}”]<\/p>\n

A strategy as unique as your business<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”TBVS – Light – Content 8″ module_class=”tbvs-section-light” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/mediamattersagency.co.uk\/wp-content\/uploads\/2022\/06\/lead-generation.png” title_text=”lead generation” _builder_version=”4.17.4″ _module_preset=”default” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_3_font=”Montserrat|800|||||||” header_3_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_3_font_size=”20px” header_3_line_height=”1.1em” custom_margin=”||5px||false|false” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_3_text_color%22%93}”]<\/p>\n

Increase your bottom line<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_2_font=”Montserrat|800|||||||” header_2_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_2_font_size=”38px” header_2_line_height=”1.1em” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Generating leads that convert<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_text_color%22,%22text_text_color%22%93}”]<\/p>\n

Leads are your life blood. So, you need to be using a blend of digital marketing tools and a measurable strategy that\u2019s going to captivate your target audience. Do this and the leads will follow.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#contact-form-bp” button_text=”Get started” button_alignment=”left” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf” button_border_width=”0px” button_border_color=”#0000FF” button_border_radius=”14px” button_letter_spacing=”1px” button_font=”Roboto|||on|||||” button_use_icon=”off” custom_padding=”14px|32px|14px|32px|true|true” locked=”off” global_colors_info=”{%22gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-25287d73-7821-4759-ad5c-e8360d692fd7%22:%91%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#00b09d” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#181818″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”TBVS – Dark – Features 18″ module_class=”tbvs-section-dark” _builder_version=”4.17.4″ _module_preset=”default” background_color=”gcid-7d5984a2-77ff-4ed8-9b24-400f9bed469e” global_colors_info=”{%22gcid-7d5984a2-77ff-4ed8-9b24-400f9bed469e%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”750px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_3_font=”Montserrat|800|||||||” header_3_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_3_font_size=”20px” header_3_line_height=”1.1em” text_orientation=”center” background_layout=”dark” custom_margin=”||5px||false|false” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_3_text_color%22%93}”]<\/p>\n

For ultimate ROI<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_2_font=”Montserrat|800|||||||” header_2_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_2_font_size=”38px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_2_text_color%22%93}”]<\/p>\n

The best leads are qualified leads<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Content marketing ” use_icon=”on” font_icon=”f||divi||400″ icon_color=”#FFFFFF” image_icon_width=”32px” module_class=”tbvs-blurb” _builder_version=”4.17.2″ _module_preset=”default” header_font=”Montserrat|800|||||||” header_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_font_size=”18px” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” text_orientation=”center” background_layout=”dark” icon_font_size=”32px” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_text_color%22,%22body_text_color%22%93}”]<\/p>\n

A robust content strategy is the backbone to all lead generation activity and the fuel for lead gen campaigns.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Search engine optimisation” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_width=”32px” module_class=”tbvs-blurb” _builder_version=”4.17.2″ _module_preset=”default” header_font=”Montserrat|800|||||||” header_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_font_size=”18px” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” text_orientation=”center” background_layout=”dark” icon_font_size=”32px” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_text_color%22,%22body_text_color%22%93}”]<\/p>\n

Using the best on-page and off-page SEO techniques will maximise your online presence and organic reach.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Pay per click and paid advertising” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_width=”32px” module_class=”tbvs-blurb” _builder_version=”4.17.2″ _module_preset=”default” header_font=”Montserrat|800|||||||” header_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_font_size=”18px” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” text_orientation=”center” background_layout=”dark” icon_font_size=”32px” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_text_color%22,%22body_text_color%22%93}”]<\/p>\n

Using budget wisely will attract attention amongst your highly targeted audience, increasing opportunities to convert to sales.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Targeted campaigns” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_width=”32px” module_class=”tbvs-blurb” _builder_version=”4.17.2″ _module_preset=”default” header_font=”Montserrat|800|||||||” header_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_font_size=”18px” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” text_orientation=”center” background_layout=”dark” icon_font_size=”32px” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_text_color%22,%22body_text_color%22%93}”]<\/p>\n

Measurable campaign-driven tactics built around sound audience research and buyer persona work is critical to lead generation.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Marketing automation” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_width=”32px” module_class=”tbvs-blurb” _builder_version=”4.17.2″ _module_preset=”default” header_font=”Montserrat|800|||||||” header_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_font_size=”18px” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” text_orientation=”center” background_layout=”dark” icon_font_size=”32px” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_text_color%22,%22body_text_color%22%93}”]<\/p>\n

This is the smart way to streamline activity for great ROI. It\u2019s perfect for email marketing, workflows and online chat.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Conversion rate optimisation” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_width=”32px” module_class=”tbvs-blurb” _builder_version=”4.17.2″ _module_preset=”default” header_font=”Montserrat|800|||||||” header_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_font_size=”18px” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” text_orientation=”center” background_layout=”dark” icon_font_size=”32px” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_text_color%22,%22body_text_color%22%93}”]<\/p>\n

Website traffic that converts to leads is the ultimate aim so on-going analysis of your site is essential to ensure conversion goals are being met.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”TBVS – Dark – FAQ 4″ module_class=”tbvs-section-dark” _builder_version=”4.17.4″ _module_preset=”default” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ global_colors_info=”{%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_2_font=”Montserrat|800|||||||” header_2_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_2_font_size=”38px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” global_module=”940″ global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Questions you may have<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” width=”70%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Leads can be generated in so many ways \u2013 what\u2019s essential is finding the ways that are aligned with your audience, their habits and where they are in the buyer journey. Forget the latest marketing gizmo or \u2018on trend\u2019 tactic, if it\u2019s irrelevant to your target audience, please don\u2019t waste your budget on it.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We\u2019re an agency that prides itself on following the data and making recommendations based on fact and figures, not fads or fiction! <\/p>\n

We\u2019d love to help you out and chat through your specific needs. As an agency that offers a variety of lead generation services, it\u2019s important we understand what\u2019s right for you.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#0000FF” open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” icon_color=”gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf” _builder_version=”4.17.4″ _module_preset=”default” toggle_text_color=”#181818″ toggle_font=”Montserrat|800|||||||” toggle_font_size=”18px” toggle_line_height=”1.1em” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” border_width_all=”0px” global_colors_info=”{%22gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” use_icon_font_size=”on” icon_font_size=”39px” icon_font_size_phone=”43px” icon_font_size_last_edited=”on|phone” icon_font_size_tablet=”39px”][et_pb_accordion_item title=”What is a lead generation agency?” open=”on” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22open_toggle_text_color%22,%22body_text_color%22,%22closed_toggle_text_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” toggle_level=”h5″]<\/p>\n

A lead generation agency is a digital marketing agency that uses the right combination of digital services to drive inbound qualified leads.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”What types of lead generation are there?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.2″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22open_toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” toggle_level=”h5″ open=”off”]<\/p>\n

There are multiple tactics when it comes to generating leads but not all will work for your business. It\u2019s our job to identify the most effective and implement them in a way that can be measured so you can see a return.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Does lead generation mean cold calling?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.2″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22open_toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” toggle_level=”h5″ open=”off”]<\/p>\n

Not in 2022! Adopting an inbound method of marketing, through the HubSpot approach, means potentially that the leads will come direct to you \u2013 there\u2019s no need to cold call.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”What is the lead generation process?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.2″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22open_toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” toggle_level=”h5″ open=”off”]<\/p>\n

In basic terms, it\u2019s the method used and tactics employed to attract the interest of your target audience and encourage and nurture them to visit your website and leave their contact information. Voila \u2013 they become a lead!<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#0000FF” open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” icon_color=”gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf” _builder_version=”4.17.4″ _module_preset=”default” toggle_text_color=”#181818″ toggle_font=”Montserrat|800|||||||” toggle_font_size=”18px” toggle_line_height=”1.1em” body_font=”Open Sans||||||||” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” border_width_all=”0px” global_colors_info=”{%22gcid-819e5941-3c95-4e8c-b325-2011e6b68dbf%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22body_text_color%22,%22open_toggle_text_color%22,%22toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” use_icon_font_size=”on” icon_font_size=”39px” icon_font_size_phone=”43px” icon_font_size_last_edited=”on|phone” icon_font_size_tablet=”39px”][et_pb_accordion_item title=”How does inbound marketing fit with lead generation?” open=”on” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.2″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22open_toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” toggle_level=”h5″]<\/p>\n

Inbound marketing is perfect for lead generation – the initial buyer persona work, for instance, ensures marketing targets only a highly relevant audience; there\u2019s no scattergun approach. <\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Why is a strong brand important for lead generation?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.2″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22open_toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” toggle_level=”h5″ open=”off”]<\/p>\n

A content strategy and the key messaging will underpin what your brand stands for. Having a strong identity and some great values makes it easier to align this content with the right target audience for your business.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Why is conversion rate optimisation important for lead generation?” open_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” open_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ closed_toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” closed_toggle_background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ _builder_version=”4.17.2″ _module_preset=”default” body_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” background_color=”gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18″ background_enable_color=”on” global_colors_info=”{%22gcid-9e93ff21-3b8b-410c-bdf9-1558c9d25c18%22:%91%22background_color%22,%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93,%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22toggle_text_color%22,%22open_toggle_text_color%22,%22closed_toggle_text_color%22,%22body_text_color%22%93}” toggle_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” toggle_level=”h5″ open=”off”]<\/p>\n

Conversion rate optimisation (CRO) is essential for lead generation. Getting customers to your website takes time and budget. If they land on your site and don\u2019t find what they\u2019re looking for or expected to see, they\u2019ll bounce off and all the effort will have been wasted. CRO ensures a consistent fit, healthy and hard-working on-page site is ready for your visitors!<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”TBVS – Light – Contact 23″ module_id=”contact-form-bp” module_class=”tbvs-section-light” _builder_version=”4.17.4″ _module_preset=”default” background_color=”gcid-a677781f-f688-4fff-a2d6-fc2a1e5087db” global_module=”530″ saved_tabs=”all” global_colors_info=”{%22gcid-a677781f-f688-4fff-a2d6-fc2a1e5087db%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”gcid-a677781f-f688-4fff-a2d6-fc2a1e5087db” max_width=”912px” global_colors_info=”{%22gcid-a677781f-f688-4fff-a2d6-fc2a1e5087db%22:%91%22background_color%22%93}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”gcid-a677781f-f688-4fff-a2d6-fc2a1e5087db” custom_padding=”75px|40px|75px|40px|true|true” custom_padding_tablet=”” custom_padding_phone=”25px|25px|25px|25px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{%22gcid-a677781f-f688-4fff-a2d6-fc2a1e5087db%22:%91%22background_color%22%93}”][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” header_3_font=”Montserrat|800|||||||” header_3_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_3_font_size=”20px” header_3_line_height=”1.1em” text_orientation=”center” custom_margin=”||5px||false|false” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_3_text_color%22%93}”]<\/p>\n

Contact<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” header_2_font=”Montserrat|800|||||||” header_2_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_2_font_size=”38px” header_2_line_height=”1.1em” text_orientation=”center” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_2_text_color%22%93}”]<\/p>\n

We\u2019d love to chat!<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” header_text_color=”gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a” text_orientation=”center” global_colors_info=”{%22gcid-bc8c8cc5-fb0f-4c64-9efe-765f392d609a%22:%91%22header_text_color%22,%22text_text_color%22%93}”]<\/p>\n

If we sound like the type of agency you\u2019d like to work with, give us a call. We love a chat! If you\u2019re busy right now, drop us a line here and we\u2019ll come back to you, no problem.<\/p>\n

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