{"id":7792,"date":"2024-02-22T07:57:33","date_gmt":"2024-02-22T07:57:33","guid":{"rendered":"https:\/\/mediamattersagency.co.uk\/?p=7792"},"modified":"2024-02-22T07:57:37","modified_gmt":"2024-02-22T07:57:37","slug":"your-ultimate-guide-to-the-attract-phase-of-the-inbound-methodology","status":"publish","type":"post","link":"https:\/\/mediamattersagency.co.uk\/blog\/your-ultimate-guide-to-the-attract-phase-of-the-inbound-methodology\/","title":{"rendered":"Your ultimate guide to the attract phase of the inbound methodology"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||13px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

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Clients and customers are what make or break your business. Attracting and engaging potential customers is crucial for your business to continue growing. Many business owners might struggle to sustainably grow their business amongst the thousands of daily tasks they need to complete. Cue <\/span>inbound marketing<\/span><\/a> – a strategic approach to draw prospects towards your brand organically, setting the stage for meaningful interactions and conversions.\u00a0<\/span><\/p>\n

What is the inbound methodology?<\/span><\/strong><\/h2>\n

The inbound methodology is a strategic approach to marketing that focuses on attracting, engaging, and delighting potential customers through valuable content and interactions. Ever do a Google search for information on how to do something, for example, \u201cHow to invest money wisely\u201d, land on a comprehensive and useful blog post, sign up for their newsletter, receive more valuable content via email, and then receive an offer from the same company? The chances that you would accept the offer, such as making use of their financial services, are quite high because they would have already established themselves as an authority through their content. This is what inbound is about – aligning marketing efforts with the needs and interests of your target audience, ultimately driving organic traffic, leads, and conversions.<\/span><\/p>\n

\u00a0The inbound methodology is typically divided into four key stages:<\/span><\/strong><\/p>\n

1.Attract<\/span><\/strong><\/h3>\n

Objective:<\/span><\/strong> The first step in the inbound methodology is to attract potential customers to your brand by providing valuable and relevant content.<\/span><\/p>\n

How do we attract?<\/span><\/strong><\/p>\n