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<\/span><\/p>\n Engaging with your audience is paramount to building lasting relationships and driving conversions for your business This is where the engage phase of the inbound methodology comes into play. By nurturing leads with personalised content, providing valuable insights, and fostering meaningful interactions, you can deepen connections and guide prospects through the buyer’s journey. <\/span><\/p>\n Before diving into the engage phase, let’s first understand the broader concept of the inbound methodology. Inbound marketing<\/a> is a customer-centric approach focused on attracting, engaging, and delighting customers at every stage of their journey. Unlike traditional outbound marketing tactics that interrupt audiences with irrelevant messages, inbound marketing aims to provide value and build trust by delivering helpful, personalised content that addresses specific needs and interests.<\/span><\/p>\n Outbound marketing:<\/span><\/strong> Also known as traditional marketing, outbound marketing relies on pushing messages out to a wide audience through various channels such as television ads, radio commercials, print advertisements, cold calling, and direct mail. It involves interrupting audiences with promotional messages, often without their consent.<\/span><\/p>\n Inbound marketing:<\/span><\/strong>Inbound marketing<\/span><\/a> focuses on attracting potential customers by providing valuable content and experiences that align with their interests and needs. Instead of interrupting audiences, inbound marketing aims to pull prospects in through channels like content marketing, search engine optimisation (SEO), social media marketing, and email marketing.<\/span><\/p>\n Outbound marketing:<\/strong> Typically targets a broad audience based on demographic characteristics such as age, gender, location, and income level. The messaging is often generic and not tailored to individual preferences.<\/span><\/p>\n Inbound marketing:<\/strong> Takes a more targeted approach, focusing on attracting and engaging specific segments of the audience based on their interests, behaviours, and preferences. By creating personalised content and experiences, inbound marketers aim to resonate with their target audience on a deeper level.<\/span><\/p>\n Outbound marketing:<\/strong> Communication is largely one-way, with brands broadcasting their messages to the masses. There is minimal interaction or engagement with the audience, and the focus is on delivering a persuasive sales pitch.<\/span><\/p>\n Inbound marketing:<\/strong> Communication is two-way and interactive. Brands engage in conversations with their audience, listen to their feedback, answer their questions, and provide valuable insights and resources. The goal is to build relationships and foster trust over time.<\/span><\/p>\n Outbound marketing:<\/strong> Outbound marketing campaigns can be expensive, especially when using traditional advertising channels such as television, radio, and print media. The cost-per-impression (CPM) or cost-per-click (CPC) can be high, and there is no guarantee of reaching the target audience.<\/span><\/p>\n Inbound marketing:<\/strong> Inbound marketing campaigns tend to be more cost-effective, as they rely on digital channels that often have lower entry costs. <\/span><\/p>\n Inbound Marketing <\/span>costs $14 less<\/span><\/a> than traditional marketing for each newly acquired customer. <\/span><\/p>\n<\/blockquote>\n Content creation, SEO optimisation<\/a>, and social media engagement<\/a> can be done at a fraction of the cost of traditional advertising, making inbound marketing accessible to businesses of all sizes.<\/span><\/p>\n Outbound marketing:<\/strong> Campaigns can yield immediate results in terms of brand visibility and awareness. However, the effectiveness of outbound tactics may diminish over time, as consumers become increasingly adept at tuning out interruptive messages.<\/span><\/p>\n Inbound marketing:<\/strong> Focuses on building long-term relationships with customers and generating sustainable results. While inbound strategies may take longer to produce tangible outcomes, such as leads and conversions, they often result in higher-quality leads, increased customer loyalty, and greater return on investment (ROI) in the long run.<\/span><\/p>\n Okay, so now that you\u2019re convinced inbound marketing is the way to go, let\u2019s look at the stages that this model follows.<\/span><\/p>\nUnderstanding the Inbound Methodology<\/span><\/strong><\/h2>\n
Differences between outbound and inbound marketing<\/span><\/strong><\/h3>\n
Approach<\/span><\/strong><\/h3>\n
Targeting<\/span><\/strong><\/h3>\n
Communication<\/span><\/strong><\/h3>\n
Cost<\/span><\/strong><\/h3>\n
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Results<\/span><\/strong><\/h3>\n
Stages of inbound marketing<\/span><\/strong><\/h2>\n