by Brad Mylne | Nov 9, 2022 | HubSpot, Inbound Marketing
A CRM, or Customer Relationship Management system allows a business to effectively manage and nurture its ever-evolving customer and prospect data. There are several different options out there and it can sometimes be a bit overwhelming deciding which platform best...
by Brad Mylne | Sep 12, 2022 | Inbound Marketing
Sales and marketing alignment (aka ‘smarketing’ – I’m not making that up) is the holy grail in a business. Imagine a world where there is: A shared goal Marketing drives high quality inbound leads Sales spend their time nurturing and closing – instead of...
by Brad Mylne | Apr 8, 2022 | Inbound Marketing, HubSpot
Bang for your buck: ultimately, that’s what you want from your marketing budget. You want the money you spend to generate leads, which turn into customers, and all for a decent return on investment. To get that sought after ROI you’ll have to develop a...