Using Your Google Business Profile For Local SEO Success
local seo optimisation
by Candice Brandt
01.31.2023

The Importance of Google Business Profile for Local SEO Success

Ever wonder what those informative panels are on the right side of the search engine results page? You know, the ones you use to find the phone numbers or read reviews about a business you searched? That would be known as a Google My Business (GMB) listing. 

This is a free tool offered by Google that allows businesses to manage their online presence across Google, including search and maps. This tool is crucial for local SEO success, as it helps your business to show up in local search results and on Google Maps. In this article, we will discuss the importance of GMB for local SEO success and how to effectively use it to improve your visibility and attract more customers.

Why Google Business Profile is Important for Local SEO

One of the main reasons Google Business Profile is important for local SEO is that it allows businesses to claim their listing on Google. This means that you can control the information that is displayed about your business on Google, such as your address, phone number, hours of operation, and reviews. By claiming and verifying your listing, you can ensure that the information displayed about your business is accurate and up-to-date, which can improve your visibility in local search results.

Another important aspect of Google Business Profile for local SEO is that it allows businesses to add photos and videos to their listing. This can help to enhance the visibility of your business on Google and make it more attractive to potential customers. For example, if you’re a restaurant, you can add pictures of your food, the interior and exterior of your restaurant and photos of your staff. 

Google Business Profile has a valuable feature that allows businesses to add posts, which can be used to promote events, offers, or new products. These posts appear on your GMB listing and can help to attract more customers to your business.

Everyone knows how important reviews are. Many people won’t make a purchase from a company until they’ve researched previous customers’ experiences with their products or services. Whether someone leaves a positive or negative review, the way a business responds says a lot about the customer experience. A company that makes the effort to keep customers happy will attract more potential customers. A powerful feature of GMB allows businesses to receive and respond to reviews. We know how important reviews are for people searching for products and services. Positive reviews can help to improve your visibility in local search results and also help to build trust with potential customers and can lead to more business.

Finally, Google Business Profile allows businesses to track their analytics. No use putting effort into this strategy if you can’t track and measure the results, right? Right! These insights can help you to understand how customers are finding your business and what actions they are taking. It also allows you to see how your GMB listing is performing and make changes as necessary to improve your visibility in local search results.

 

How to Effectively Use Google Business Profile for Local SEO

To effectively use Google Business Profile for local SEO, it is important to first claim and verify your listing. This can be done by visiting the GMB website and searching for your business. If your business is not already listed, you can add it by following the prompts. Once you have claimed your listing, you will need to verify it by postcard or phone, to ensure that you are the owner of the business.

Once your listing is claimed and verified, you should update your business information to ensure that it is accurate and up-to-date. This includes your address, phone number, hours of operation, and website. You should also add as much information as possible about your business, such as a detailed description and categories, to help customers find your business and understand what you offer.

You should also add photos and videos to your listing. These should be high-quality and showcase your business in the best possible light. For example, if you’re a restaurant, you should add pictures of your food, interior, and exterior of your restaurant.

You should also use Google Business Profile’s posts feature to promote events, offers, or new products. This can help to attract more customers to your business and improve your visibility in local search results.

Finally, it is important to regularly check your reviews and respond to them. This can help to build trust with potential customers and improve your visibility in local search results.

Google Business Profile is a powerful tool that can contribute to your local SEO success. Often it’s underrated. Businesses that use this tool have the advantage of improving their visibility in the SERPs in a simple and effective way, bringing their products and services to their customers.

 

Frequently Asked Questions about Google Business Profile

  • How to set up a Google Business Profile listing?

Simply go to https://www.google.com/business/ and follow the prompts to claim or set up your Google Business Profile.

  • How to verify my Google Business Profile listing?

Google provides you with various options to verify your listing. When you add or claim your profile, you can verify it through phone, text, email, or video. In some cases, Google may request that you verify with more than one method. The available methods for verification depend on factors like your business category, public info, region, support hours, and volumes. Once you’ve completed the verification method, your listing might take a few weeks to appear on Google.

  • How to update information on Google Business Profile?

If any of your business information changes, you can easily edit the information on your profile. Open your business listing manager and simply click ‘edit’ to view all the fields. If you make changes to the name or address, you might be prompted to repeat the verification process.

  • How to handle negative reviews on Google Business Profile?

Don’t ignore negative reviews on your profile. If you have a disgruntled customer that leaves a review, it is a good idea to reply politely to the review, listing the steps you are willing to take to resolve the issue. This shows your customers and potential customers that you are a trustworthy business that cares for its customers.

  • How to optimize my Google Business profile listing for SEO?

Make sure that your NAP (name, address and phone number) details are consistent and correct. Also, make use of the Google Business Profile features like uploading posts and products to improve your visibility.

  • What is the cost of a Google Business Profile listing?

It is absolutely free. Thanks, Google.

The Author

Candice Brandt

Candice is a digital marketing specialised with a special love for content and sharing her digital marketing knowledge. Based in South Africa, she has experience of working in digital marketing agencies as well as working in-house. She is a lover of all things digital and can often be found reading up on new trends in the industry and testing new platforms to bring our clients more leads!
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