How to create a personal branding plan

by Alix Briggs

Creating a personal branding plan is an essential step towards establishing a strong personal brand. A personal brand is a representation of who you are, what you stand for, and what sets you apart from others. Building a personal brand helps you stand out in a crowded marketplace and can lead to increased opportunities and career success. In this ultimate guide, we will provide a step-by-step process for creating a personal branding plan.

Step 1: Define your target audience

To create a personal branding plan, you need to start by defining your target audience. Who are the people you want to influence? What are their needs and wants? What are their pain points? By understanding your audience, you can tailor your personal brand to meet their needs and address their concerns.

Step 2: Identify your unique value proposition

Your unique value proposition (UVP) is the thing that sets you apart from others in your industry. It is the reason why people should choose you over your competitors. To identify your UVP, ask yourself: What skills, experiences, or attributes do I have that others don’t? What makes me different? What makes me unique?

Step 3: Develop your brand messaging

Your brand messaging is the way you communicate your UVP to your target audience. It should be clear, concise, and consistent across all your communication channels, including your website, social media profiles, and networking events. Your messaging should focus on the benefits you provide to your target audience and how you can solve their problems.

Step 4: Build your personal brand visual identity

Your personal brand visual identity includes your logo, colour palette, typography, and overall design aesthetic. It should be visually appealing and consistent with your brand messaging. Your visual identity helps you stand out in a crowded marketplace and makes it easy for people to recognise your brand.

Step 5: Create your personal brand content strategy

Your personal brand content strategy outlines the type of content you will create and share with your target audience. It should be based on your UVP and brand messaging and should provide value to your audience. Your content can include blog posts, videos, social media posts, podcasts, and other forms of media.

Step 6: Implement your personal branding plan

Once you have developed your personal branding plan, it’s time to implement it. This means creating and sharing your content, engaging with your audience, and building your personal brand. It’s important to track your progress and adjust your plan as necessary based on the feedback you receive from your audience.

Step 7: Continuously evaluate and refine your personal branding plan

Finally, it’s important to continuously evaluate and refine your personal branding plan. This means tracking your progress and making adjustments based on what’s working and what’s not. It also means staying up-to-date with the latest trends and technologies in your industry and adjusting your plan accordingly.

Creating a personal branding plan requires a strategic approach and a deep understanding of your target audience and unique value proposition. By following the steps outlined in this guide, you can build a strong personal brand that helps you stand out in a crowded marketplace and achieve your career goals. Conatct Media Matters to discuss your personal plan.

The Author

Alix Briggs

Alix returned to the MM family in 2022 after a year client side. She missed the buzz and rush of agency life, and we were over the moon to have her back! She heads up our social media which means everything from delivery and creatives to strategic planning for our clients, as well as ourselves. A unique talent, Alix is passionate, knowledgeable and inquisitive to know what’s coming next down the track in the world of social - imperative for this fast-changing platform.


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