“MMA is very pro-active as an agency. They work very closely with us, totally ‘get’ what we are doing, and it’s a very collaborative relationship.”

SimonsVoss, a leader in digital locking systems, faced the challenge of adapting its marketing strategy amidst global upheavals. In collaboration with Media Matters Agency, we strategically harnessed the power of social media to revolutionise lead generation. From repositioning key stakeholders as industry thought leaders to igniting meaningful conversations with resellers, discover how SimonsVoss transformed its brand presence and amplified its market influence.

Background

SimonsVoss has been at the forefront of digital innovation in the security industry for over three decades. With a mission to enhance safety, comfort, and efficiency, the company has pioneered the integration of digital technology into traditional locking systems. However, faced with the challenges of a global pandemic and shifting market dynamics, SimonsVoss needed to rethink its marketing strategy to adapt to the changing landscape while optimising its budget allocation, which is where Media Matters Agency stepped up to the plate.

Our Solution

Recognising the unparalleled potential of organic and social media channels for lead generation, SimonsVoss partnered with Media Matters Agency to elevate its brand presence and expand its reach. One key aspect of the strategy involved the creation of Bruce’s profile page (National Sales Director) —a platform to position him as a thought leader within the security industry. Leveraging engaging content and strategic networking, Bruce’s profile became a catalyst for sparking meaningful conversations, particularly with resellers, thereby amplifying SimonsVoss’s market influence and lead generation capabilities.