“It’s a strong relationship built on trust, even when it comes to approvals and sign-offs; I don’t interfere here, I trust them to do the right thing.”

The Sterling Choice has had a triumphant journey to establishing an authoritative presence in the US market with Media Matters Agency. Our strategic digital marketing initiatives propelled Sterling Choice from a niche player to an industry frontrunner, amplifying its brand voice and expanding its reach. We implemented tailored strategies and impactful results that paved the way for Sterling Choice’s success, as we unveil the key insights and outcomes of this transformative partnership. 

Background

The Sterling Choice, a niche player in the chilled food recruitment sector, embarked on a journey to establish a robust presence in the competitive US market. Since initiating collaboration with Media Matters in 2018, The Sterling Choice sought consistency and quality in their marketing efforts, aiming to uphold their outspoken brand persona. Initially focusing on bi-monthly blogs, they soon expanded their strategy to encompass social media and email marketing. 

Our Solution

To penetrate the US market, our strategy revolved around localised SEO, digital PR, and content marketing tailored to American audiences. We meticulously reevaluated core keywords, recognising subtle linguistic nuances crucial for effective targeting. Transitioning from blogs to a weekly newsletter, we facilitated The Sterling Choice’s transition onto LinkedIn, expanding their reach and engagement.