by Amy Bull | Mar 30, 2022 | Website
Your website is integral to the success of your business. First off, your website is your online shopfront. Your website will often be the first touchpoint a potential customer has with your business – so it needs to make the right impression. You would...
by Amy Bull | Mar 30, 2022 | Inbound Marketing
It starts with an overview of what ABM is, going on to look at the different types of strategy (did you know there are three?!), then bringing it all to life with some examples from the Media Matters team. Ultimately, ABM is a fantastic option for many businesses...
by Amy Bull | Mar 28, 2022 | Content
Content marketing plays a crucial role in the inbound marketing strategy of every business. Regardless of company size or industry, content marketing is a way for you to engage with your audience and gain their trust. Skilfully crafted content that is underpinned with...
by Amy Bull | Mar 25, 2022 | Inbound Marketing
Let me start with a confession. I’ve led you here under false pretence. This blog isn’t about the sales funnel – nope. It’s about the sales and marketing flywheel. Scandalous, I know, but bear with me, once you’ve learnt a bit more about this flywheel, I’m sure you’ll...
by Amy Bull | Feb 4, 2022 | Content
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Okay, admittedly content distribution isn’t as philosophical as that age-old question – but I always think of it when it comes to emphasising the importance of a strong...
