by Amy Bull | Jan 11, 2022 | SEO, Website
Auditing is perhaps one of the most powerful tools you have in your marketing toolkit – but it can easily be overlooked. Whether you’re putting together a new plan, looking to launch a campaign or find your current activity is failing to reach the goals you’ve set,...
by Amy Bull | Jul 30, 2021 | Social Media
Some will say that LinkedIn’s become too much like Facebook – it’s not about B2B interactions any more but simply people looking get engagement by sharing the most emotive content (whether that’s related to work or not). And that’s a bit...
by Amy Bull | Jul 23, 2021 | Content, SEO
The term ‘thin content’ can get bandied about quite liberally in the world of content marketing and SEO – but it’s actually a term that has multiple meanings behind it, and can have huge significance on how your website is performing. So, with that in mind, it’s vital...
by Amy Bull | May 28, 2021 | Content
Alongside all the algorithms, did you know that Google also has human quality raters, who assess the quality of search results? Well, they do – and those quality raters use a set of guidelines to inform their work. Those guidelines are a very long read but throughout...
by Amy Bull | May 14, 2021 | SEO
There’s a new Google algorithm about to be rolled out – although we’ve known about this one for about a year now. That said, brands would be forgiven for having other priorities on their mind over the last twelve months! Expected this month (May 2021), the release is...