by Amy Bull | Apr 29, 2021 | Social Media
LinkedIn isn’t a necessity for ABM campaigns. You can certainly run a successful campaign without going anywhere near the B2B social media platform. But it is a popular tool for marketers to factor into their hyper-targeted campaigns. LinkedIn offers a huge network of...
by Amy Bull | Jan 11, 2021 | Advertising, Content
Marketing may continue to look different in 2021, with an emphasis on digital as the potential to run events still looks uncertain. To help you take the next step in your digital marketing efforts, we’ve put together 21 tips to try in your marketing in 2021, from a...
by Amy Bull | Nov 9, 2020 | Content
As consumers, we make decisions every day about where we want to spend our money, what we think will add value to or enrich our lives and what is worth our hard-earned cash.Some decisions may take longer than others – purchasing a kettle or new pair of jeans will...
by Amy Bull | Oct 22, 2020 | PR
Disclaimer: We’d like to clarify that this blog discusses the effectiveness of combining offline marketing with a digital inbound strategy, emphasizing the impact of in-person events. Even though many in-person events have transitioned to the online sphere, they...
by Amy Bull | Sep 9, 2020 | Content
Inbound marketing is creating and sharing relevant and useful content with your target audience at specific stages of their buyer journey. Instead of one message fits all, inbound marketing means you talk to your customer at the right time and in the right context and...
