by Karen McNulty | Mar 23, 2023 | Content, Advertising, E-commerce, Email Marketing, Inbound Marketing, SEO
Digital marketing has become a crucial part of marketing strategies for businesses of all sizes and industries. As of January 2023, there were 5.16 billion internet users worldwide, which is 64.4% of the global population With the increasing number of people using the...
by Karen McNulty | Feb 24, 2023 | Advertising
As marketers, we’ve all had to have the dreaded talk about marketing budget. Marketing is a crucial aspect of any business, but it can be challenging to determine how much money should be allocated to it. Creating a marketing budget is essential for ensuring that you...
by Karen McNulty | Nov 24, 2022 | HubSpot, Inbound Marketing
Since its inception, HubSpot has been dedicated to providing a truly connected CRM platform that helps its users create deeper and more meaningful relationships with their customers. To achieve these deeper relationships, HubSpot knows that teams need to work...
by Karen McNulty | Nov 12, 2021 | Advertising, Social Media
If the last two years have taught us anything it’s that marketing needs to be agile. We never quite know what’s around the corner so we need to be ready to adapt and revaluate what is (and isn’t) working. But that shouldn’t stop us...
by Karen McNulty | Sep 13, 2021 | Website
In my last blog I took a look at what information architecture (IA) is, who needs to be involved in creation of the IA and why a good IA can be so decisive in the performance of your website. With all that was covered in the blog in mind, I thought it...
